We often get asked what does the name mean? Why 13Lives? It refers to a new start, a new beginning and living your best new life.

13Lives is a fresh brand to the supplement industry. We are proud to be industry veterans who have served many years across multiple high-profile companies, built recognizable brands and have been on the forefront of some of the most iconic names in your supplement cupboard.

Our ideas and creativity from branding and product development always fell on deaf ears. We were struggling to be in the same cycle. The same type of product, the same feel.

We set out to create something that would elicit emotion, something that would make people feel connected to a supplement brand again. We set out to create a new and creative brand with innovation at the forefront. With next generation formulas and hand drawn artwork, we embarked on the journey that is 13Lives.

Who We Are

The Directors, a husband-and-wife team were both immigrants that came to Australia as children. Coming from extremely poor families, having refugee status, and growing up in the public housing system was a challenge both financially and psychologically.

Despite the hardships they both sought higher education in the fields of psychology and nursing and endeavored to build a better life, and to live their best life. Taking the grit and determination that they built over the years, they poured their time and knowledge into creating a totally unique experience which is known as 13Lives.