We often get asked what does the name mean? Why 13Lives? It refers to a new start, a new beginning and living your best new life. 

13Lives is a fresh brand to the supplement industry. We are proud to be industry veterans who have served many years across multiple high-profile companies, built recognizable brands and have been on the forefront of some of the most iconic names in your supplement cupboard.

Our ideas and creativity from branding and product development always fell on deaf ears. We were struggling to be in the same cycle. The same type of product, the same feel.