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ABOUT US

13 Lives was built on experience, not trends.

One of our founders has spent close to 20 years in the fitness industry, working on the gym floor, behind the counter, and inside the supplement space itself. The other comes from a nursing and health background, which shaped a shared belief we still operate by today: prevent rather than treat.

That idea sits at the centre of everything we do.

We started 13 Lives in 2019. Since then, we’ve been through more than most brands ever will — COVID shutdowns, forced business closures, supply chain issues, and the kind of pressure that wiped out a lot of companies along the way. We’re still here, not because it was easy, but because we didn’t cut corners when it mattered most.

We compete daily against the big brands everyone recognises and defaults to. The reality is simple: we don’t have the luxury of releasing average products. If we put out something underdosed, poorly thought out, or built for marketing instead of performance, it would end the business. So we don’t do it.

Every product we release is intentional. Ingredients are chosen for a reason, dosing is done properly, and formulas are designed to be used by real people, not just look good on a label. We don’t chase trends, and we don’t dress products up with filler just to follow the market.

13 Lives exists for people who take their training, health, and long-term performance seriously. If you care about what you put into your body and why it’s there, you’ll understand what we’re building here.

We’re not here to be the loudest brand in the room.

We’re here to last — and to earn trust over time.

Thank you for reading!